Aguadrop Description
The product is fresh water made from fruits, flowers, and seeds. The drink originated in Mexico and incorporates a traditional feel of the culture. The drink has no artificial ingredients and is made with natural ingredients.
Target Audience
Your target audience is comprised of single (or young married) males and females, ages 30+, with a large amount of disposable income. This group has an appreciation for the finer things in life. They enjoy trying out new gourmet products, and wouldn't hesitate to put something in their cart based on great packaging. They like to entertain and throw cocktail parties. They watch the Food Network, and read Everyday Food magazine (Martha Stewart). They believe food fashion.
Objective
Introduce a refreshing drink to a new audience. Convey what the beverage is through the label and create a cohesive brand through the different flavors.
Deliverables
Beverage labels and magazine advertisements.
Inspiration
Sketches
Digital Draft Round One
Digital Draft Round Two
Concept
The most important thing I want to convey about my product is that it's a refreshing fruit beverage made from fresh fruits, flowers, or seeds blended with sugar and water. I will attract my audience by introducing them to a new drink that they might have never tried before but I guarantee they will love. Aguas frescas can be a wonderful way to experience a traditional drink with a unique twist.
Solution
To show organic, I plan on using illustrations of fruits, flowers, and seeds. To show vividness, I plan on using bright colors that resemble the fruits. I would like to use Aztec patterns and styles to represent a part of Mexico's history and the origins of the drink.
Final Design
Mockups
