About Quepos
Quepos is a city on Costa Rica’s central Pacific coast. It’s known as a gateway to Manuel Antonio National Park. The park has mangroves, lagoons, and beach-lined rainforests and is home to birds, monkeys, sloths, frogs, snakes, lizards, and much more. There are beaches including Playa Espadilla and Playa Biesanz.
Target Audience
People who enjoy nature and open spaces. Individuals, couples, and families. Ages of 18-50 years.
Objective
The objective is to design the branding for the City of Quepos, Costa Rica to form a solid identity and increase the amount of visitors to the city.
Deliverables
logo, icons, outdoor signage, and merchandise.
Images of Quepos
Inspiration
Sketches
Digital Draft Round One
Concept
Convey a city of biodiversity and culture. I want to convey a friendly, happy, tropical, biodiverse city highlighting lifestyle. I want to use elements to represent the tropical rainforest and the beaches found in the city.
Solution
I achieved my goal by creating a wordmark and a lettermark to represent the tropical rainforest and the beaches that are a part of the city. I achieved this by using a toucan to represent the rainforest and I used the design of the font Fertigo Pro to represent the beaches. I combined the toucan and the letter Q to create the lettermark. Finally, I chose colors that are found in the city’s nature. Once I formed the style guidelines I used the same elements throughout the brand to create a consistent strong brand.
Final Design
Mockups
